INTRODUCTION
MGS Star Coffee Ltd is a fully own subsidiary of MGS hotel chain, the franchisee in Sri Lanka for Star Coffee Shop, USA. MGS hotel chain is having a high reputation in Sri Lanka as a leading star class hotel chain. After 30 years long standing war, the tourism industry started booming in sky rocketing speed. Although branded coffee shops have been started here few years back, MGS sees huge opportunity in Sri Lankan market. That’s why MGS top management decided to obtain the franchise of world famous Star Coffee Shop brand. After meeting all the legal requirements and completing all the ground work, MGS Star Coffee Ltd willing to launch their business at the beginning of 2013.
Purpose of this marketing plan is to create a marketing strategy that will help MGS Star Coffee Ltd to achieve its product and market development goals.
Our Goal
Our goal is to provide a relax and quality time for family members, leisure time for young couples and friends, a calm but enthusiastic business meeting place for professionals and a quiet, laid back atmosphere and create conducive environment for group meetings and lectures.
Slogan
The international slogan of the Star Coffee Shop is “Simply more than a coffee”
Vision
Purpose of this marketing plan is to create a marketing strategy that will help MGS Star Coffee Ltd to achieve its product and market development goals.
Our Goal
Our goal is to provide a relax and quality time for family members, leisure time for young couples and friends, a calm but enthusiastic business meeting place for professionals and a quiet, laid back atmosphere and create conducive environment for group meetings and lectures.
Slogan
The international slogan of the Star Coffee Shop is “Simply more than a coffee”
Vision
To be the gold-standard specialty coffee company in Sri Lanka with attracting highly dedicated and loyal customers.
Mission
To enable and inspire customers to enjoy the daily pleasure of coffee by providing distinctive, superior products, superior coffee, knowledge, and superior service to every customer, every day.
Our Objective
Our objective is to offer a warm cup of coffee to meet the demand of different mind set with the global experience.
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