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Introduction to "The Trust Bank" in Sri Lanka

1.     INTRODUCTION TO THE TRUST BANK

The Trust Bank was established in July 1989, and then it acquired the Colombo branch of trust banking limited. The over subscription of the initial public offering was a significant highlight of our market entry. Since then, The The Trust Bank has gone from strength to strength, rapidly expanding its client base with the following strategic acquisition its portfolio.

  • Acquisition of Waldawock Makezoo Ltd.
  • Acquisition of the Kandy branch of Standard Bank.
  • Acquisition of the personal portfolio of the Deutsche bank.
  • Acquisition of the foreign exchange business of Kingdom Express bank of Colombo
  • Merge with mercantile leasing company.

The promoters of The Trust Bank are John Keels Group and Central Finance Group. In corporate in January 1999, initial public offering of 14-999-993 shares done in March 1999. Listed in Colombo Stock Exchange on 1999 and also received their banking license in May 1999. Took over the business of Colombo branch of Overseas Trust bank in June 1999 marking the entry of the bank in to active banking business.

1.1 Vision of the The Trust Bank

Making life simple by being the bench mark of convenience.

1.2 Mission of the The Trust Bank

Be innovative in continuously developing customer centric solutions. Unleash the talent of our team to be the best industry. Consistently grow market share and be the most profitable and respected Sri Lankan bank by 2015.

1.3 Values of The Trust Bank

  • Inspirational leadership
  • Integrity in all our dealing
  • Open communication
  • Learning focus
  • Meritocracy
  • Prudent risk management
  • Respect for all
  • Innovation and continuous improvement
  • Nature of relationship
  • Social and environmental response

1.4 Profile of The Trust Bank

We are one of the fastest growing banks in Sri Lanka today. Our portfolio of financial product and services cater to varying requirements of individuals, corporate and institutional clients.

Our banks reach has expanded to 56 branched, 67 ATMs, 7 personal banking centers, 28 leasing centers as well as internet banking. Consider being one of the most customers – centric financial solutions today, we provide tailored services for contemporary life style.

We pronounce break trough flexibility to our clients with extended banking hours and 365 day banking services which sets us apart among most commercial banks in the country which still keep to traditional banking hours.

The Trust bank offers a wider range of great value financial products ranging from tailor made treasury products, personal banking, corporate banking, SME banking remittance and innovative retail banking facility with leasing and insurance services. We are also the exclusive issuer of Kingdom Express Cards in Sri Lanka, which further strengthens our commitment to out customers all around the world. It also has a fully owned subsidiary, Waldockland Mcanzy Ltd, which is an investment bank that is a leading facilitator in the equity market. These diverse product and service offerings have ensured the rapid growth of the bank while sustaining market stability.

1.5 Products and Services

1.5.1 Personal Banking

We offer truly personalized financial packages to suit your diverse banking needs.

  • Private banking – This is where bank has identified exclusive customer needs and global customer requirements to satisfy high ended customer groups.
  • Inner Circuit Accounts – This is the account giving lot of solutions to the business crowed.
  • Nation empower – This is where the customers can plan their salary smart way to manage their personal banking needs whilst enjoying a host of benefits and privileges.
  • Nation Auto-Sweep account – This account surplus funds in to current account are transferred automatically to your saving account so that you earn interest continuously.
  • Loans – The Trust Bank offers you simple and convenient solutions to fulfill your desires be it a dream home, a new car, or a fairy tale wedding. (home loan, personal loan, housing loan)
 1.5.2 Banking services to boost your business

  •  We take care of your banking so that you just concentrate on making your organization thrive.
  • Wholesale, institutional and corporate banking – when you need a suit of financial solutions that best fits your business requirements, The Trust bank will deliver them.
  • Treasury and Investment Banking – Nations Treasury is driven by a skilled and experienced team and provides a wide range on individually – design products to a sophisticated clients.
1.5.3 Providing support for your business at every stage.

The Trust bank believes that small medium enterprises play a crucial part in the growth and development in the country. We understood the requirements of growing business and our flexible range of products can help you.
  • Leasing – whether you are starting a business or running already, we provide right financial services to your company.
  • Factoring – factoring is used when a sale is conducted on credit terms between a vendor and buyer and financed by a third party.
  • Business banking
  • Remittance – Money Gram, UAE Exchange, Express Money, Coinstar money transfer, remittance to home, Colombo money transfer services.
1.5.4 Kingdom Express Credit Cards

With hundreds of thousands of card members and the largest network of affiliated merchants in the country, Kingdom Express represent a substantial share of the credit card market in Sri Lanka, provides its customers with a wide selection and advantages.

  • Personal credit cards – Sri Lankan Airline Platinum Kingdom Express Card, Kingdom Express Gold, Green and Blue cards.
  • Corporate credit cards – Kingdom Express Gold and Green corporate cards.
SPECIAL NOTE - THIS ARTICLE IS FOR ACADEMIC PURPOSES ONLY. IT DOES NOT REPRESENT A REAL ORGANIZATION OR REAL SITUATIONS.

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