ANALYSIS OF SOAP INDUSTRY IN SRI LANKA

Groom Care PLC is one of the leading FMCG Company in Sri Lanka performing very well in the last few decades. It is established in 1978 with the country’s exposure to the fully fledge open economy. Groom Care started as a small family business and then incorporated in 1985. The founder is Mrs. Rosy de Alwis, who won the Asia Pacific Beauty Pageant Contest in 1976 after married to a young successful businessman Mr. Athula Mahanama.

Since then company achieved its organizational goals as well as the marketing goals. Therefore company today is able to capture 25% of market share in domestic soap market. Soap consumers who have a better image of from care products because of the company strategies were prepared by Sri Lankan way so it is grater advantage for them.

When changed the close economy to open economy most foreign products are directly came to Sri Lankan market. Groom Care PLC products has to face severe competition as a result of the international company’s granted and their products are dominated by  the domestic market, because their quality was so good, promotion methods are so effective and prices are less than the local products (as they use advanced technology).

Therefore these things are help to create high competition in soap market. Today’s consumers have a good opportunity to alternative products as their preferred because of many ranges of products exists in the Sri Lankan market.

The Sri Lankan economy recorded a GDP growth of 6.8% in 2011 and 6.4% in 2012. However inflation and interest rate continues to rise and remain high during 2011/12 due to government policy changes. Company must need to expansion of the distribution network, timely introduce new products and continue brand development activities contributed positively to a higher turnover during the year ended 31^st march, 2012 turnover increased by 40% to record Rs.1,565 millions from personal care product range.

According to above graph categorized that users of soap users in Sri Lanka. Beauty soap and baby soap dominate the Sri Lankan market. According to above information there is a bigger opportunity in herbal soap market products and also currently young female should not have a specified herbal soap for them. Therefore this is a greater opportunity to Groom Care PLC to make a new soap for young female segment.

1.1  Product Review

Angelina is a specially designed soap for young women. Its herbal ingredients are used mainly to keep the freshness. Today’s society is dynamic. Out target market more towards to fashions, attitude, sporty, educated and trends which are changing rapidly. Especially young ladies are looking to experience new products.

Beauty soap industry is one of the major industries in Sri Lanka and there is a bigger competition among those companies. Therefore companies prefer to introduce new products to the market by doing a strong market research. As marketers we should consider all the facts and trends and take reasonable steps to introduce products accordingly.

Taking all this factors into the account, company is willing to introducing a new soap especially for women who holds the age between 16 – 35 years. Traditionally Sri Lankan women are emotionally mixed, also they concern brand too. The personality of women is immeasurable especially in our target market. They are seeking new innovative things everyday. So, we should come out with a product which is attractive, innovative, profitable, benefit and should fit with their lifestyle.

The new soap “Angelina” will be a product which would revolutionized the young female soap industry in Sri Lanka. This product will perfectly fit with the society above mentioned characteristics. The “Angelina” is generating to give customer the herbal natural, lady freshness.

Sensory branding of Angelina Herbal Beauty Soap

Introduction to Groom Care PLC

1.     INTRODUCTION

Groom Care PLC is fast moving consumer goods (FMCG) manufacturing company in Sri Lanka. Company’s main product lines are toiletry soaps, detergent powder, and hair oil brands. The company is one of the market leaders in Sri Lanka for hair oil and shampoo products. We have obtained ISO 9001 and SLS certification for the production and quality management of our products. Groom Care PLC won the SLIM – Nielson Peoples Brand of the year 2012 under the category of “Personal Care Brand of the Year”.

With having 5.2 billion rupees turnover in 2011/12, Groom Care PLC provides employment opportunities for over 600 permanent employees and more than 2000 indirect employees in small and medium size herbal plantations, suppliers and distributors.

Based on the market expertise, financial strength and the trusted company image in Sri Lankan consumers mind, Groom Care PLC is going to introduce a new toiletry soap brand called “Angelina” for Sri Lankan market by targeting young female segment. This segment includes those who are exposed to happening lifestyle like sporty, working crowed and high education like adults, school segment or any other higher education segments.

1.1  Time Duration for the Marketing Promotion Plan

Marketing promotion plan will be operating from April 2013 to March 2014.

1.2  Target Audience

“Angelina” is targeting young female in Sri Lanka age group of 15 – 35 years.

1.3  Campaign Theme

“Experience the herbal freshness in your busy lifestyle”

1.4  Product Slogan

The slogan of the product will be displayed always with the product name “Angelina” throughout the marketing promotion. The slogan would be “Herbal Freshness”.

1.5  Marketing Promotional Plan Objectives

Aims and objectives of this promotional plan as follow;

·         Make consumers aware of the uniqueness of the “Angelina”

·         Unique female soap with real herbal freshness

·         Increase top of the mind awareness among young females in Sri Lanka

·         Position the Angelina on the top of female youth mind

·         Encourage young female to use Angelina

·         To create the enthusiasm among young females

MARKETING PROMOTIONAL PLAN FOR “ANGELINA” HERBAL SOAP MARKETED BY GROOM CARE PLC

1.      Introduction                                                                                        

1.1  Time Duration for the Marketing Promotion Plan             

1.2  Target Audience                                                               

1.3  Campaign Theme                                                              

1.4  Product Slogan                                                                  

1.5  Marketing Promotional Plan Objectives                            

2.      Analysis of Soap Industry in Sri Lanka                                                          

2.1  Product Review                                                                

3.      Competitor Analysis                                                                           

4.      Marketing Goals                                                                                 

4.1  Sales Volume                                                                    

4.2  Market Share                                                                    

4.3  Profit                                                                                

5.      Integrated Marketing Communication Objectives and Strategies                     

6.      Positioning and Campaign Theme                                                       

6.1  Product Positioning                                                                       

6.2  Positioning Strategies                                                        

7.      Advertising                                                                                         

7.1  Target Audience                                                               

7.2  Advertising Objectives                                                      

7.3  Advertising Strategies                                                       

8.      Sales Promotions                                                                                

8.1  Consumer Sales Promotions                                                         

8.2  Trade Promotions                                                             

9.      Personal Selling                                                                                              

10.  Direct Marketing                                                                                 

11.  Public Relations and CSR                                                                   

12.  Even and Experience                                                                          

13.  Action Plan                                                                                         

14.  Budget                                                                                                

15.  Conclusion

Cheque printing software

A printed cheque is definitely represent a good image of a company. That is why all big organizations print their cheques instead of hand written. To print a cheque you need to have a cheque printing software. These software are generally not expensive. But some companies sell them for higher prices.

With Prezire cheque printer, you can print any Sri Lankan cheque in just few clicks. You don't need to get in to trouble with writing number in text - this software will automatically convert the number (amount) in to text.

Ex-

If you entered 25467.50 as the amount, this software will automatically convert the amount in to text as "Twenty Five Thousand, Four Hundred Sixty Seven and Cents Fifty Only".

Also you can cross a cheque as "A/C Payee Only" with just one click.

For more information about Prezire cheque printer - Please visit http://www.prezire.com/online-cheque-printer/

Online version of the same software is available free!

Introduction to "The Trust Bank" in Sri Lanka

1.     INTRODUCTION TO THE TRUST BANK

The Trust Bank was established in July 1989, and then it acquired the Colombo branch of trust banking limited. The over subscription of the initial public offering was a significant highlight of our market entry. Since then, The The Trust Bank has gone from strength to strength, rapidly expanding its client base with the following strategic acquisition its portfolio.

• Acquisition of Waldawock Makezoo Ltd.
• Acquisition of the Kandy branch of Standard Bank.
• Acquisition of the personal portfolio of the Deutsche bank.
• Acquisition of the foreign exchange business of Kingdom Express bank of Colombo
• Merge with mercantile leasing company.

The promoters of The Trust Bank are John Keels Group and Central Finance Group. In corporate in January 1999, initial public offering of 14-999-993 shares done in March 1999. Listed in Colombo Stock Exchange on 1999 and also received their banking license in May 1999. Took over the business of Colombo branch of Overseas Trust bank in June 1999 marking the entry of the bank in to active banking business.

1.1 Vision of the The Trust Bank

Making life simple by being the bench mark of convenience.

1.2 Mission of the The Trust Bank

Be innovative in continuously developing customer centric solutions. Unleash the talent of our team to be the best industry. Consistently grow market share and be the most profitable and respected Sri Lankan bank by 2015.

1.3 Values of The Trust Bank

• Inspirational leadership
• Integrity in all our dealing
• Open communication
• Learning focus
• Meritocracy
• Prudent risk management
• Respect for all
• Innovation and continuous improvement
• Nature of relationship
• Social and environmental response

1.4 Profile of The Trust Bank

We are one of the fastest growing banks in Sri Lanka today. Our portfolio of financial product and services cater to varying requirements of individuals, corporate and institutional clients.

Our banks reach has expanded to 56 branched, 67 ATMs, 7 personal banking centers, 28 leasing centers as well as internet banking. Consider being one of the most customers – centric financial solutions today, we provide tailored services for contemporary life style.

We pronounce break trough flexibility to our clients with extended banking hours and 365 day banking services which sets us apart among most commercial banks in the country which still keep to traditional banking hours.

The Trust bank offers a wider range of great value financial products ranging from tailor made treasury products, personal banking, corporate banking, SME banking remittance and innovative retail banking facility with leasing and insurance services. We are also the exclusive issuer of Kingdom Express Cards in Sri Lanka, which further strengthens our commitment to out customers all around the world. It also has a fully owned subsidiary, Waldockland Mcanzy Ltd, which is an investment bank that is a leading facilitator in the equity market. These diverse product and service offerings have ensured the rapid growth of the bank while sustaining market stability.

1.5 Products and Services

1.5.1 Personal Banking

We offer truly personalized financial packages to suit your diverse banking needs.

• Private banking – This is where bank has identified exclusive customer needs and global customer requirements to satisfy high ended customer groups.
• Inner Circuit Accounts – This is the account giving lot of solutions to the business crowed.
• Nation empower – This is where the customers can plan their salary smart way to manage their personal banking needs whilst enjoying a host of benefits and privileges.
• Nation Auto-Sweep account – This account surplus funds in to current account are transferred automatically to your saving account so that you earn interest continuously.
• Loans – The Trust Bank offers you simple and convenient solutions to fulfill your desires be it a dream home, a new car, or a fairy tale wedding. (home loan, personal loan, housing loan)

 1.5.2 Banking services to boost your business

•  We take care of your banking so that you just concentrate on making your organization thrive.
• Wholesale, institutional and corporate banking – when you need a suit of financial solutions that best fits your business requirements, The Trust bank will deliver them.
• Treasury and Investment Banking – Nations Treasury is driven by a skilled and experienced team and provides a wide range on individually – design products to a sophisticated clients.

1.5.3 Providing support for your business at every stage.

The Trust bank believes that small medium enterprises play a crucial part in the growth and development in the country. We understood the requirements of growing business and our flexible range of products can help you.

• Leasing – whether you are starting a business or running already, we provide right financial services to your company.
• Factoring – factoring is used when a sale is conducted on credit terms between a vendor and buyer and financed by a third party.
• Business banking
• Remittance – Money Gram, UAE Exchange, Express Money, Coinstar money transfer, remittance to home, Colombo money transfer services.

1.5.4 Kingdom Express Credit Cards

With hundreds of thousands of card members and the largest network of affiliated merchants in the country, Kingdom Express represent a substantial share of the credit card market in Sri Lanka, provides its customers with a wide selection and advantages.

• Personal credit cards – Sri Lankan Airline Platinum Kingdom Express Card, Kingdom Express Gold, Green and Blue cards.
• Corporate credit cards – Kingdom Express Gold and Green corporate cards.

SPECIAL NOTE - THIS ARTICLE IS FOR ACADEMIC PURPOSES ONLY. IT DOES NOT REPRESENT A REAL ORGANIZATION OR REAL SITUATIONS.

CONCLUSIONS

Star Coffee shop has been able to remain one of US leading coffee brewing companies for more than 70 years. Now primarily because of the execution of the company’s branding and positioning strategies to perfection. At to the mix the company’s dedication to high quality of service and the formula for success is at hand. Moreover, the utilization of the appropriate knowledge management tools is necessary for their products to reach out to people even in different cultures. However, certain points have to be taken in to consideration by Star Coffee shop regarding knowledge management tools. Since their income is relatively higher than most coffee brewing companies, time for implementation of their chosen knowledge.

Management tools would take longer than usual, aside from being expensive. But since the goal of Star Coffee Shop is towards a long term dominance and stability in the Sri Lankan market, recommendation of this marketing plan will be beneficial for the company in the long run. Star Coffee Shop has appealed to such a exclusive target market, it seems every product introduced will be selective and exclusive. With the high reputation of MGS Group and Star Coffee Shop as the most innovative company in the branded coffee industry, it is no surprise that with the new technology, sales will be rapidly grow and eventually able to capture a substantial market share in coming years of booming economy in Sri Lanka.

EVALUATION OF PERFORMANCE APPRAISAL SYSTEM AT THE TRUST BANK

1.      Introduction

1.1.   Vision of TTB

1.2.   Mission of TTB

1.3.   Values of TTB

1.4.   Company Profile

1.5.   Products and Services

1.5.1.      Personal Banking

1.5.2.      Banking Services to Boost Your Business

1.5.3.      Providing Support for Your Business

1.5.4.      Credit Cards

2.      Organization Structure

3.      Performance Appraisal System at TTB

4.      Current Performance Appraisal System in TTB

4.1.   Types of Performance Appraisal System

4.2.   A Guide to Performance Appraisal System

4.3.   Aims of Performance Appraisal System  

4.4.   Appraisal Process of TTB

4.4.1.      Roles       

4.5.   Performance Appraisal System of Staff Grades 

4.5.1.      Performance against Objectives

4.5.2.      Performance against Competence    

4.5.3.      Overall Performance Rating                                                    

4.5.4.      Development Review                                                                        

4.5.5.      Appraisal Interview                                                                     

4.6.   Performance Appraisal System of Assistant Managers                            

4.6.1.      Performance against Objectives                                                      

4.6.2.      Performance against Competence                                            

4.6.3.      Overall Performance Rating                                                          

4.6.4.      Development Review                                                                   

4.6.5.      Appraisal Interview                                                                     

4.7.   Performance Appraisal System of Managers and Above                            

4.7.1.      Customer