CONCLUSIONS

Star Coffee shop has been able to remain one of US leading coffee brewing companies for more than 70 years. Now primarily because of the execution of the company’s branding and positioning strategies to perfection. At to the mix the company’s dedication to high quality of service and the formula for success is at hand. Moreover, the utilization of the appropriate knowledge management tools is necessary for their products to reach out to people even in different cultures. However, certain points have to be taken in to consideration by Star Coffee shop regarding knowledge management tools. Since their income is relatively higher than most coffee brewing companies, time for implementation of their chosen knowledge.

Management tools would take longer than usual, aside from being expensive. But since the goal of Star Coffee Shop is towards a long term dominance and stability in the Sri Lankan market, recommendation of this marketing plan will be beneficial for the company in the long run. Star Coffee Shop has appealed to such a exclusive target market, it seems every product introduced will be selective and exclusive. With the high reputation of MGS Group and Star Coffee Shop as the most innovative company in the branded coffee industry, it is no surprise that with the new technology, sales will be rapidly grow and eventually able to capture a substantial market share in coming years of booming economy in Sri Lanka.