MARKETING PROMOTIONAL PLAN FOR “ANGELINA” HERBAL SOAP MARKETED BY GROOM CARE PLC

1.      Introduction                                                                                        

1.1  Time Duration for the Marketing Promotion Plan             

1.2  Target Audience                                                               

1.3  Campaign Theme                                                              

1.4  Product Slogan                                                                  

1.5  Marketing Promotional Plan Objectives                            

2.      Analysis of Soap Industry in Sri Lanka                                                          

2.1  Product Review                                                                

3.      Competitor Analysis                                                                           

4.      Marketing Goals                                                                                 

4.1  Sales Volume                                                                    

4.2  Market Share                                                                    

4.3  Profit                                                                                

5.      Integrated Marketing Communication Objectives and Strategies                     

6.      Positioning and Campaign Theme                                                       

6.1  Product Positioning                                                                       

6.2  Positioning Strategies                                                        

7.      Advertising                                                                                         

7.1  Target Audience                                                               

7.2  Advertising Objectives                                                      

7.3  Advertising Strategies                                                       

8.      Sales Promotions                                                                                

8.1  Consumer Sales Promotions                                                         

8.2  Trade Promotions                                                             

9.      Personal Selling                                                                                              

10.  Direct Marketing                                                                                 

11.  Public Relations and CSR                                                                   

12.  Even and Experience                                                                          

13.  Action Plan                                                                                         

14.  Budget                                                                                                

15.  Conclusion