Although to a certain extent the Internet can se seen as separate to the bricks and mortar real world, the dividing line is becoming increasingly blurred. For a start, the internet is no longer confined to the desktop. Owing to technological advances, it can now be accessed virtually anywhere, via TV, mobile phones, passport photo booths and car stereos. It is ever more difficult to ascertain where the real world ends and cyberspace begins.
Whether your business originated offline or online, it is now necessary to take a fully integrated clicks and bricks approach.
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